In regards to tracking email performance, you can dive much deeper into what resonates with certain customer segments and get more idea about why particular aspects work. With ActiveCampaign, you can add as numerous customized fields as you like to your signup forms and landing pages, suggesting that you can gather information that is most appropriate to the way your service runs. You can also pick what sort of type each brand-new field is (dropdown, text, etc ), which improves the user experience when entering their information (below). Source: ActiveCampaign. As ActiveCampaign appropriates for both B2B and B2C marketers, you can likewise manage information for businesses you are offering to, which might consist of extra information, such as size and turnover of the business, and numerous points of contact.
The software application’s rates page highlights its most popular pricing tier. Source: ActiveCampaign. Overall, the strong roster of functions makes it great worth for money, however only if you are going to use lots of those capabilities to develop complex campaigns. If you don’t require all of the features then there are other more affordable options the problem with ActiveCampaign’s rates model is that, as there is no complimentary variation, it ends up being more pricey than a lot.